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Wild Ideas Worth Living | REI Presents Interviews on Adventure, Outdoors, and Travel

REI presents Wild Ideas Worth Living, a podcast that shares stories of adventure and beyond. On each show, host and adventure journalist Shelby Stanger interviews world-class explorers, scientists, athletes, adventurers, and entrepreneurs about how they’ve taken their own wild ideas and made them a reality, so you can too. From people who have climbed the tallest peaks, to people who have started new businesses, broken records, surfed giant waves, sailed across the Pacific, travelled to every country in the world, or just stood up for something they believed in, some of the wildest ideas often lead to the most rewarding adventures. Previous guests include Climber Chris Sharma, Surfer Bethany Hamilton, Skier Caroline Gleich, Filmmaker Cyrus Sutton, Runner Dean Karnazes, Sailor Liz Clark, Snowboarder Kelly Clark, Freediver Kimi Werner, Minimalist and Activist Rob Greenfield, Photographer Chris Burkard, Author Chris McDougall, November Project Founder Brogan Graham, fasting expert Alan Goldhamer, Triathlete Brendan Brazier, Paralympian Alana Nichols, Comedian JP Sears, and more.
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May 3, 2017

Norah’s Wild Idea: To create an innovative company that makes seafood not only sustainable and delicious, but helps improve the health of the oceans while connecting people with their food and where it comes from. To also empower other young female entrepreneurs to take risks in businesses even in industries primarily dominated by men. 

Norah Eddy is the co-founder of Salty Girl, a sustainable seafood company with an innovative way of doing business. She grew up in a small New England fishing town and has worked on and around fisheries and boats all over the world. As a surfer and all around water-woman, her love for the ocean is apparent not just in her work with Salty Girl, but in her personal life too.

I talked to Norah just before she gave her first TED Talk, and I can see why they invited her. Norah’s created an inspiring company that’s helping connect people with the food that they eat while encouraging sustainable practices. We talked about sustainability, becoming an entrepreneur, being a young businesswoman in a male dominated field, and creating a mission-based company.

Listen to this episode if: 

  • You love seafood.
  • You want to save the ocean.
  • You love companies with a mission.
  • You’re a woman in a male-dominated industry.
  • You want to change the world through business.

For full show notes, including guest links and books mentioned during the episode, visit: http://wildideasworthliving.com/22

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