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Wild Ideas Worth Living | REI Presents Interviews on Adventure, Outdoors, and Travel

REI presents Wild Ideas Worth Living, a podcast that shares stories of adventure and beyond. On each show, host and adventure journalist Shelby Stanger interviews world-class explorers, scientists, athletes, adventurers, and entrepreneurs about how they’ve taken their own wild ideas and made them a reality, so you can too. From people who have climbed the tallest peaks, to people who have started new businesses, broken records, surfed giant waves, sailed across the Pacific, travelled to every country in the world, or just stood up for something they believed in, some of the wildest ideas often lead to the most rewarding adventures. Previous guests include Climber Chris Sharma, Surfer Bethany Hamilton, Skier Caroline Gleich, Filmmaker Cyrus Sutton, Runner Dean Karnazes, Sailor Liz Clark, Snowboarder Kelly Clark, Freediver Kimi Werner, Minimalist and Activist Rob Greenfield, Photographer Chris Burkard, Author Chris McDougall, November Project Founder Brogan Graham, fasting expert Alan Goldhamer, Triathlete Brendan Brazier, Paralympian Alana Nichols, Comedian JP Sears, and more.
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Wild Ideas Worth Living | REI Presents Interviews on Adventure, Outdoors, and Travel
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Aug 15, 2018

Andy’s Wild Idea: To reduce the amount of new items we purchase every year by 25% through his company, Yerdle.

Andy Ruben has had a unique career path. He never thought he would end up in the business world, but ended up working as the Chief Sustainability Officer for Walmart. After seeing just how many products are bought and never used or thrown out, he decided to do something about it.

In 2012, he co-founded Yerdle, a company that focuses on buying back and reselling products that might otherwise end up in a landfill, a process Andy calls “re-commerce.” Companies like REI, Patagonia, and Eileen Fisher all have their own buy-back programs where they will give you credit for your old gear or clothes, and then resell those items for a fraction of the price. 

Andy is a forward-thinker with an untraditional path whose focus is to make a positive impact on our environment. While he’s aware that there’s still a need for new gear, he supports sustainable production practices. Through Yerdle, customers can get the most out of gear that already exists and keep it out of landfills.

On this episode, Andy offers unconventional ideas about how to make a difference and how you can get a job working in sustainability. We also talk about how he ended up at Walmart, how he works with companies like REI and Patagonia (and how that work affects us as customers), and what we can do overall to take better care of our planet. 

Listen to this episode if: 

  • You care about our environment and want to help save the planet.
  • You love awesome gear.
  • You want to have a career that makes an impact on the world.
  • You are an entrepreneur and like carving your own path in life.
  • You want to ask the right questions.

For full show notes, including guest links and books mentioned during the episode, visit: http://wildideasworthliving.com/84

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